Thesis: Enterprise Microblogging
Yesterday was the last day of my studies. I presented my diploma thesis to the examination board and passed this final exam. Due to many requests I am going to publish my thesis here. The bad thing is for all of you outside Germany: it is written in German. The good thing is: there are many many screenshots i.e. of Twitter with English content and even my own graphics have a high degree of English words. So maybe you will be able to get the message 
The title “Social Software im Projektmanagement: Einsatzpotenziale und fachliche Konzeption eines Enterprise Microblogs für die wissensbasierte Projektkommunikation” can be translated with “Social Software for Project Management: Potential Uses and Conceptual Design of an Enterprise Microblog for knowledge-based Project Communication”. The essence of this is: A Concept of an Enterprise Microblog. This concept was the basis for the Enterprise Microblogging tool Communote which launched its public beta two weeks ago.
The structure of the thesis is as follows: After introductory text chapter 2 starts with basics from project management, knowledge management and so on. Chapter 3 introduces basic concepts of social software. It starts to get interesting in chapter 4 “Microblogging” where I explain the issue and give an overview about existing tools. 4.4 is a great case study about a company using microblogging since 1998. Yes, 1998! This story is worth writing an own paper about it and this is exactly what I will do after Christmas. So just wait a bit and you will have it in English.
Chapter 5 deals with possible usage scenarios. For this I have a look at Twitter and give some examples for plain communication, coordination and cooperation and discuss possible uses in an enterprise context. Chapter 6 shows the conceptualisation of Communote and 7 evaluates this process. Chapter 8 shows my visions for the future development of the microblogging technology before I finally give a sum up and lessons learned.
I am going to pick out some highlights of the thesis during the next weeks and publish it here at my blog in English.
I want to say a great Thank You to the brilliant team of Communardo, the company behind Communote, and espacially to its CEO and Communote project manager Dirk Röhrborn. During my thesis there were many people out there in the web who helped me with input. I want to thank all these guys from Twitter and the Blogosphere.
Finally you can find the document here: Thesis Enterprise Microblogging (Communote) (9 MB)
Tags: communote, microblogging, thesis
Dezember 18th, 2008 at 16:55
You may want to also check out Yonkly. It’s the first “create your own” microblog to integrate with Twitter: http://yonkly.com
Dezember 18th, 2008 at 20:43
@scott thanks for your comment. Yonkly looks very promosing for private microblogging communities like societies, clubs and so on. It seems to be not suitable for companies but for your target group it is an interesting tool.
Dezember 21st, 2008 at 22:01
Martin, actually yonkly allows you to create private networks for companies and it is completely customizable so you can brand it and use your own domain.
We also don’t charge per user which could get very expensive for a company of 300 or more people.
Januar 6th, 2009 at 20:40
[...] Martin Böhringer hat seine Diplomarbeit mit dem Thema Social Software im Projektmanagement: Einsatzpotenziale und fachliche Konzeption eines Enterprise Microblogs für die wissensbasierte Projektkommunikation (PDF 9MB) veröffentlicht. [...]
Januar 7th, 2009 at 09:21
Congratulation! Great work !!!
You might want to check out bleeper.de. It is the largest laconica (OpenSource Micro-Blogging) installation in Europe !
Januar 11th, 2009 at 09:08
[...] thingthatthinks.com: Martin thinks about Enterprise Social Software » Blog Archiv » Thesis: Enterp… szu=’http%3A%2F%2Fdoku.catl.de%2F2009%2F01%2Fmagnolia-links-der-woche-12%2F’; szt=’%5Bma.gnolia%5D+-+Links+der+Woche’; Tags » Trackback: Trackback-URL | Feed zum Beitrag: RSS 2.0 Thema: Links [...]
Februar 28th, 2009 at 16:53
You might also want to check out Broadcastr. It’s microblogging on a pre-configured VM for companies of any size with directory integration. http://www.broadcastr.net
Juni 26th, 2009 at 00:11
Hello Martin,
I´m Héctor from México. I´m very interesting in Social software, Microblogging, Social media like you, I´ll begin the Master´s in Information Technology. My questions are: This Thesis is for your master or your phD?, It´s not for your PhD, What kind of topic are you going to work in the PhD?.
I know, I asked too much, but I´m interesting in do my PhD in USA, Germany, England, New Zealand, or Switzerland.
Finally, Can you give me some recommendations about my Master´s thesis: title, topic, etc.?
Thanks a lot!, by the way, I´m following on Twitter @h_guedea
August 1st, 2009 at 13:10
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