Kommentare zu: A Full Range of Reasons why to Adopt Microblogging for the Enterprise http://thingthatthinks.com/2009/08/a-full-range-of-reasons-why-to-adopt-microblogging-for-the-enterprise/ Martin Böhringer's Blog Sat, 19 May 2012 01:21:21 +0000 http://wordpress.org/?v=2.6.3 Von: CAUTION YOUR BLAST » Blog Archive » An internal social software roadmap http://thingthatthinks.com/2009/08/a-full-range-of-reasons-why-to-adopt-microblogging-for-the-enterprise/#comment-6382 CAUTION YOUR BLAST » Blog Archive » An internal social software roadmap Fri, 28 May 2010 12:04:18 +0000 http://thingthatthinks.com/?p=194#comment-6382 [...] Kate Ehrlich, N. Sadat Shami: Microblogging Inside and Outside the Workplace Martin Böhringer: A Full Range of Reasons why to Adopt Microblogging for the Enterprise Ross Mayfield: Power Law of Participation Charlene Li: Social Technographics Posted: May [...] [...] Kate Ehrlich, N. Sadat Shami: Microblogging Inside and Outside the Workplace Martin Böhringer: A Full Range of Reasons why to Adopt Microblogging for the Enterprise Ross Mayfield: Power Law of Participation Charlene Li: Social Technographics Posted: May [...]

]]> Von: martin http://thingthatthinks.com/2009/08/a-full-range-of-reasons-why-to-adopt-microblogging-for-the-enterprise/#comment-2432 martin Mon, 24 Aug 2009 06:08:01 +0000 http://thingthatthinks.com/?p=194#comment-2432 Hi Sebastian Well, in my opinion it is a bad sign for microblogging adoption in an enterprise if users ask for training or rules. Ok, the functional approach could be new to most of them (but is very easy). Mostly it will be the approach to just share information with others on a volontary basis what is uncommon for them. It might be hard to teach them. However, I saw several cases where especially microblogging helped to introduce a "2.0" culture in a company. You need a few people (including executives) who are "2.0" and use the tool. Others will learn from them and soon start to "tweet" their information as they also want to show what they do and can. I am pretty sure that a postive kind of "egoism" is the driver behind all "2.0" stuff. So the most important thing in adoption is to make sure that performance gets awarded in some way (executives are on the platform; participation points like in SAP SDN; corporate culture of "sharing is good"; ...). Best Martin Hi Sebastian
Well, in my opinion it is a bad sign for microblogging adoption in an enterprise if users ask for training or rules. Ok, the functional approach could be new to most of them (but is very easy). Mostly it will be the approach to just share information with others on a volontary basis what is uncommon for them. It might be hard to teach them.
However, I saw several cases where especially microblogging helped to introduce a “2.0″ culture in a company. You need a few people (including executives) who are “2.0″ and use the tool. Others will learn from them and soon start to “tweet” their information as they also want to show what they do and can. I am pretty sure that a postive kind of “egoism” is the driver behind all “2.0″ stuff. So the most important thing in adoption is to make sure that performance gets awarded in some way (executives are on the platform; participation points like in SAP SDN; corporate culture of “sharing is good”; …).

Best
Martin

]]> Von: Sebastian http://thingthatthinks.com/2009/08/a-full-range-of-reasons-why-to-adopt-microblogging-for-the-enterprise/#comment-2422 Sebastian Sun, 23 Aug 2009 16:23:59 +0000 http://thingthatthinks.com/?p=194#comment-2422 Hi Martin, i just read this very interesting article. What is your opinion about introducing an microblogging tool in an common "non-2.0" enterprise? Will there be a demand for trainings and courses for the employees? Maybe for best practices and initial rules (e.g. how to structure knowledge and what kind of information is adequate for an microblogging tool - coparable with introducing an enterprise wiki). Or should there be the freedom for self-development and self-organisation for the users, according to the guideline "As much guidance as necessary, as little as possible"? Best Regards, Sebastian Hi Martin,

i just read this very interesting article. What is your opinion about introducing an microblogging tool in an common “non-2.0″ enterprise? Will there be a demand for trainings and courses for the employees? Maybe for best practices and initial rules (e.g. how to structure knowledge and what kind of information is adequate for an microblogging tool - coparable with introducing an enterprise wiki).

Or should there be the freedom for self-development and self-organisation for the users, according to the guideline “As much guidance as necessary, as little as possible”?

Best Regards,
Sebastian

]]>