Really Social Syndication

September 23rd, 2009

The term ‚microblogging‘ indicates that the only difference between Twitter and classic blogs is the size. Pretty clearly, this is not the case. It feels like Twitter users are somehow more connected and everything is more interactive. I wrote my thoughts on that in a working paper which I have published now on Sprouts.

The findings suggest that classical blogging and microblogging use the same concepts (channels and items) but differ in the support of interaction between them. See the following figure to see the different forms of interaction in blogging and microblogging:

On the other hand, it seems clear that the foundation for the richer interaction experience of microblogging is its lack of interoperability and its centralistic approach. Please see the working paper for a detailed argumentation:

Böhringer, M. (2009). “Really Social Syndication: A Conceptual View on Microblogging,” . Sprouts: Working Papers on Information Systems, 9(31). http://sprouts.aisnet.org/9-31

Disclaimer: please note that this is a working paper without academic rigor.


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3 Responses to “Really Social Syndication”

  1. Héctor Guedea says:

    I’m agree with you, in fact since I’ve been using Twitter, I left to use my RSS Feed (reader).

    Greetings!

  2. RalfLippold says:

    Hi,

    PeterGloor has some interesting research work done in the field of swarm intelligence. Even dynamic social network analysis has been his focus. So one could measure the impact of microblogging in the streaming manner.

    I wonder whether this has been already thought of. It would mean a driver for future functionality of Communote.

    What is your impression?

  3. martin says:

    Ralf,

    Thanks for pointing me to Peter Gloor’s work. Very interesting - I added some of his papers to my reading list.

    Microblogging is a social tool. Therefore I agree with you that we need methods of social analysis to understand its mechanisms. However, valid measurement could be hard, as you have social interaction documented in the microblogging system on the one hand, and on the other hand there is social interaction which takes place because of a microblogging posting but not by using the microblogging system (telephon calls, email, face2face, IM…).

    Currently I have a student analysing value creation in enterprise microblogging. I will point him to network analysis. Let’s stay tuned in this issue!

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Martin

This is the blog of Martin Böhringer. I am a PhD student interested in Enterprise Social Software. Read more about me...

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