A Full Range of Reasons why to Adopt Microblogging for the Enterprise
I just came by an interesting piece of my master thesis which I should share with you. I wanted to identify important use cases for microblogging but discovered that there is a really broad spectrum of different scenarios. Therefore, I tried to order these thoughts towards the different viewpoints of ‘microblogging stakeholders’. If you look at your employees such things like company culture, motivation or social awareness could be important, while your process manager most probably is thrilled because of the documenting and tracking possibilities. This resulted in the following usage pyramid.
I chose the form of a pyramid as the basic levels seem to provide a very good argumentation for microblogging in terms of hard facts and ROI, while the benefits on the top are more ‘soft’ and hard to quantify. However, they are useful and in my view the full spectrum is exactly what makes microblogging so powerful.
